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Supermarket Sector

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New Orleans native, actor Wendell Pierce, is all about a "commitment to place." He made sure that his newish supermarket Sterling Farms and convenience store Sterling Express not only stocked fresh food, but that there were no bars on the windows. After seeing neighbors weighed down by heavy grocery bags, "Sterling Farms offers free rides home for customers spending $50 or more. The branded SUV is a rolling reminder that the store is sensitive to neighborhood needs." [CNN]