Lyft, the other popular ride-hailing app—this one known for its pink mustache branding—will launch in New Orleans today at noon.
Joining Uber (which just faced a lawsuit from New Orleans cabbies) in New Orleans is the similar ride-hailing service, which also handles payments entirely through the app.
In its branding, Lyft takes a friendlier approach, billing its drivers as "your friend with a car." Lyft has also stated an environmental goal of having fewer cars on the road.
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