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Lyft Launches in New Orleans This Afternoon

The ride-hailing app joins Uber in New Orleans

Lyft, the other popular ride-hailing app—this one known for its pink mustache branding—will launch in New Orleans today at noon.

Joining Uber (which just faced a lawsuit from New Orleans cabbies) in New Orleans is the similar ride-hailing service, which also handles payments entirely through the app.

In its branding, Lyft takes a friendlier approach, billing its drivers as "your friend with a car." Lyft has also stated an environmental goal of having fewer cars on the road.

Just in Time for Mardi Gras, Cab Drivers File a Lawsuit Against Uber Drivers [Curbed NOLA]