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The Piazza d'Italia-Adjacent Hard Rock Hotel is Dead

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The space will continue to operate as a parking lot

That gleaming purple Hard Rock Hotel planned to go up at the site of a parking lot near Piazza d'Italia? It's not happening anymore.

The Canal Street Development Corp., a property development arm of the city, "failed to reach an agreement" with ICD Sitra, the developers of the hotel.

The group was the lone developer vying for the lease. Canal Street Development Corp. executive director Cindy Connick says the group will continue to "attract a worthy development," and in the meantime the space will continue to operate as a parking lot.

Piazza d'Italia lease negotiations for Hard Rock hotel scrapped [NOLA.com]
Here's Renderings of the Proposed Piazza d'Italia-Adjacent Hard Rock Hotel [Curbed NOLA]
Map: New Orleans Hotel Projects to Watch [Curbed NOLA]