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Hyatt French Quarter rebrands as Hyatt Centric, geared toward millennials

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Rates will stay the same at the new hotel

The French Quarter Hyatt hotel just announced in a press release it has rebranded as a Hyatt Centric hotel, Hyatt's brand geared toward millennial travelers (or, "millennial-minded travelers," in PR-speak). This rebranding signals another "millennial" hotel brand entering the New Orleans market.

Centric bills itself as a "lifestyle brand" geared toward busy business and leisure travelers, and it includes services like a "knock-and-drop" room service system—which basically means someone just drops off food to your door, so you don’t have to be in front of another human while groggy and in pajamas—and Bluetooth-enabled electronics in rooms.

Other millennial-focused hotels—a designation usually describing hotels where accommodations are simpler to encourage exploration outside the hotel—have come to New Orleans recently, and more are on the way. Mariott’s Moxy brand opened a location in the CBD this year, and another is on the way from a different management group. Hilton’s foray into the millennial traveler market, Canopy by Hilton, is preparing to open in the CBD sometime this year. (For a complete roundup of all New Orleans’ hotels in the works, consult our handy map.)

Hyatt French Quarter rates will remain at Centric: Priced seasonally, the rates can range from $139-529 depending on conventions and special events.